New arrivals


Everyday luxury for your hair. We've brought our trusted in-salon product lineup online so you can maintain your flawless, healthy look between appointments.

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Shop Authentic Beauty Concept Haircare

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  • Amplify Cleanser and Conditioner Duo Pack, Authentic Beauty Concept haircare for fine hair
    Sale

    Amplify Cleanser & Conditioner Duo Pack

    Amplify Cleanser & Conditioner Duo Pack
    £38.00
    £38.00 £64.90
  • Amplify Mega Pack, Authentic Beauty Concept haircare set for fine hair
    Sale

    Amplify Mega Pack

    Amplify Mega Pack
    £59.99
    £59.99 £100.35
  • Replenish Cleanser and Conditioner Duo Pack, Authentic Beauty Concept haircare for damaged hair
    Sale

    Replenish Cleanser & Conditioner Duo Pack

    Replenish Cleanser & Conditioner Duo Pack
    £38.00
    £38.00 £63.80
  • Glow Christmas Pack 2026, Authentic Beauty Concept gift set for coloured hair

    Glow Christmas Pack 2026

    Glow Christmas Pack 2026
    £65.75
    £65.75
  • Authentic Beauty Concept Hydrate Curl Enhancer 250ml — product bottle
    Sale

    Hydrate Curl Enhancer 250ml

    Hydrate Curl Enhancer 250ml
    £32.25
    £32.25 £40.30
  • Authentic Beauty Concept Cosmic Blow-Dry Jelly 150ml — product bottle
    Sale

    Cosmic Blow-Dry Jelly 150ml

    Cosmic Blow-Dry Jelly 150ml
    £24.25
    £24.25 £30.80
  • Authentic Beauty Concept Airy Texture Spray 300ml — product can
    Sale

    Airy Texture Spray 300ml

    Airy Texture Spray 300ml
    £25.25
    £25.25 £31.70
  • Authentic Beauty Concept Deep Cleansing Shampoo 300ml — product bottle
    Sold out

    Deep Cleansing Shampoo 300ml

    Deep Cleansing Shampoo 300ml
    £20.62
    £20.62 £29.45
  • Replenish Mega Pack, Authentic Beauty Concept haircare set for damaged hair
    Sale

    Replenish Mega Pack

    Replenish Mega Pack
    £119.99
    £119.99 £176.95
  • Glow Cleanser and Conditioner Duo Pack, Authentic Beauty Concept haircare for coloured hair
    Sale

    Glow Cleanser & Conditioner Duo Pack

    Glow Cleanser & Conditioner Duo Pack
    £38.00
    £38.00 £63.80
  • Hair and Senses Christmas Gift Set 2026 from Authentic Beauty Concept with jade comb
    Sold out

    Hair & Senses Christmas Gift Set 2026

    Hair & Senses Christmas Gift Set 2026
    £121.50
    £121.50
  • Glow Mega Pack, Authentic Beauty Concept haircare set for coloured hair
    Sale

    Glow Mega Pack

    Glow Mega Pack
    £99.99
    £99.99 £152.00
  • Hydrate Christmas Pack 2026, Authentic Beauty Concept gift set for dry hair

    Hydrate Christmas Pack 2026

    Hydrate Christmas Pack 2026
    £65.75
    £65.75
  • Authentic Beauty Concept Amplify Christmas Pack 2026 gift set contents

    Amplify Christmas Pack 2026

    Amplify Christmas Pack 2026
    £65.75
    £65.75
  • Replenish Christmas Pack 2026, Authentic Beauty Concept gift set for damaged hair

    Replenish Christmas Pack 2026

    Replenish Christmas Pack 2026
    £65.75
    £65.75
  • Authentic Beauty Concept Eau De Toilette 50ml — product tube
    Sale

    Eau De Toilette 50ml

    Eau De Toilette 50ml
    £47.25
    £47.25 £59.60
  • Authentic Beauty Concept Hydrate Smoothing Serum 100ml — product bottle
    Sale

    Hydrate Smoothing Serum 100ml

    Hydrate Smoothing Serum 100ml
    £32.25
    £32.25 £40.30
  • Authentic Beauty Concept Pliable Styling Paste 85ml — product jar
    Sale

    Pliable Styling Paste 85ml

    Pliable Styling Paste 85ml
    £22.25
    £22.25 £28.60
  • Authentic Beauty Concept Nude Powder Spray 12g — product can
    Sale

    Nude Powder Spray 12g

    Nude Powder Spray 12g
    £24.25
    £24.25 £30.80
  • Authentic Beauty Concept Nymph Salt Spray 250ml — product spray bottle
    Sale

    Nymph Salt Spray 250ml

    Nymph Salt Spray 250ml
    £24.25
    £24.25 £30.80
  • Authentic Beauty Concept Strong Hold Hairspray 100ml — product can
    Sale

    Strong Hold Hairspray 100ml

    Strong Hold Hairspray 100ml
    £5.00
    £5.00 £7.40
  • Authentic Beauty Concept Strong Hold Hairspray 300ml — product can
    Sale

    Strong Hold Hairspray 300ml

    Strong Hold Hairspray 300ml
    £23.25
    £23.25 £29.45
  • A tall white aerosol-style bottle with a white cap, labeled 'AUTHENTIC BEAUTY CONCEPT' in black text, centered on a plain white background.
    Sale

    Working Hairspray 300ml

    Working Hairspray 300ml
    £23.25
    £23.25 £29.45
  • Authentic Beauty Concept Dry Shampoo 250ml — product can
    Sale

    Dry Shampoo 250ml

    Dry Shampoo 250ml
    £25.25
    £25.25 £31.70

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