New arrivals


Everyday luxury for your hair. We've brought our trusted in-salon product lineup online so you can maintain your flawless, healthy look between appointments.

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Shop Authentic Beauty Concept Haircare

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  • Authentic Beauty Concept Solid Pomade 85ml — product jar
    Sold out

    Solid Pomade 85ml

    Solid Pomade 85ml
    £22.25
    £22.25 £28.60
  • Authentic Beauty Concept Gritty Wax Paste 85ml — product jar
    Sold out

    Gritty Wax Paste 85ml

    Gritty Wax Paste 85ml
    £22.25
    £22.25 £28.60
  • Authentic Beauty Concept Shaping Cream 30ml — product jar
    Sold out

    Shaping Cream 30ml

    Shaping Cream 30ml
    £5.00
    £5.00 £7.20
  • Authentic Beauty Concept Shaping Cream 150ml — product jar
    Sold out

    Shaping Cream 150ml

    Shaping Cream 150ml
    £24.25
    £24.25 £30.80
  • Authentic Beauty Concept Amplify Mousse 200ml — product can
    Sold out

    Amplify Mousse 200ml

    Amplify Mousse 200ml
    £25.25
    £25.25 £31.70
  • Authentic Beauty Concept Flawless Primer 250ml — product bottle
    Sale

    Flawless Primer 250ml

    Flawless Primer 250ml
    £24.25
    £24.25 £30.80
  • Authentic Beauty Concept Enhancing Water 100ml — product bottle
    Sold out

    Enhancing Water 100ml

    Enhancing Water 100ml
    £24.25
    £24.25 £30.00
  • Authentic Beauty Concept Hand & Hair Light Cream 30ml — product bottle
    Sold out

    Hand & Hair Light Cream 30ml

    Hand & Hair Light Cream 30ml
    £6.25
    £6.25 £8.50
  • Authentic Beauty Concept Sensorial Cream Scrub 250ml — product bottle
    Sale

    Sensorial Cream Scrub 250ml

    Sensorial Cream Scrub 250ml
    £22.00
    £22.00 £41.70
  • Authentic Beauty Concept Replenish Rich Cream Mask 200ml — product bottle
    Sale

    Replenish Rich Cream Mask 200ml

    Replenish Rich Cream Mask 200ml
    £35.25
    £35.25 £44.15
  • Authentic Beauty Concept Replenish Light Cream Mask 200ml — product bottle
    Sale

    Replenish Light Cream Mask 200ml

    Replenish Light Cream Mask 200ml
    £35.25
    £35.25 £44.15
  • Authentic Beauty Concept Replenish Split End Balm 150ml — product bottle
    Sale

    Replenish Split End Balm 150ml

    Replenish Split End Balm 150ml
    £26.25
    £26.25 £32.55
  • Authentic Beauty Concept Replenish Spray Conditioner 250ml — product bottle
    Sale

    Replenish Spray Conditioner 250ml

    Replenish Spray Conditioner 250ml
    £28.25
    £28.25 £35.45
  • Authentic Beauty Concept Replenish Conditioner 250ml — product bottle
    Sale

    Replenish Conditioner 250ml

    Replenish Conditioner 250ml
    £27.25
    £27.25 £34.35
  • Authentic Beauty Concept Replenish Cleanser 300ml — product bottle
    Sale

    Replenish Cleanser 300ml

    Replenish Cleanser 300ml
    £20.62
    £20.62 £29.45
  • Authentic Beauty Concept Amplify Root-Lift Spray Conditioner 250ml — product bottle
    Sale

    Amplify Root-Lift Spray Conditioner 250ml

    Amplify Root-Lift Spray Conditioner 250ml
    £28.25
    £28.25 £35.45
  • Authentic Beauty Concept Amplify Foam Conditioner 200ml — product bottle
    Sale

    Amplify Foam Conditioner 200ml

    Amplify Foam Conditioner 200ml
    £28.25
    £28.25 £35.45
  • Authentic Beauty Concept Amplify Cleanser 300ml — product bottle
    Sale

    Amplify Cleanser 300ml

    Amplify Cleanser 300ml
    £20.62
    £20.62 £29.45
  • Authentic Beauty Concept Cool Glow Cleanser 300ml — product bottle
    Sale

    Cool Glow Cleanser 300ml

    Cool Glow Cleanser 300ml
    £20.62
    £20.62 £29.45
  • Authentic Beauty Concept Glow Mask 200ml — product bottle
    Sale

    Glow Mask 200ml

    Glow Mask 200ml
    £35.25
    £35.25 £44.15
  • Authentic Beauty Concept Glow Conditioner 250ml — product bottle
    Sale

    Glow Conditioner 250ml

    Glow Conditioner 250ml
    £27.25
    £27.25 £34.35
  • Authentic Beauty Concept Glow Cleanser 300ml — product bottle
    Sale

    Glow Cleanser 300ml

    Glow Cleanser 300ml
    £20.62
    £20.62 £29.45
  • Authentic Beauty Concept Glow Spray Serum 200ml — product bottle
    Sale

    Glow Spray Serum 200ml

    Glow Spray Serum 200ml
    £35.25
    £35.25 £44.05
  • Authentic Beauty Concept Hydrate Lotion — product bottle
    Sold out

    Hydrate Lotion 150ml

    Hydrate Lotion 150ml
    £26.25
    £26.25 £32.55

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