New arrivals


Everyday luxury for your hair. We've brought our trusted in-salon product lineup online so you can maintain your flawless, healthy look between appointments.

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Shop Authentic Beauty Concept Haircare

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  • Authentic Beauty Concept Hydrate Mask 200ml — product bottle
    Sale

    Hydrate Mask 200ml

    Hydrate Mask 200ml
    £35.25
    £35.25 £44.15
  • Authentic Beauty Concept Hydrate Spray Conditioner 250ml — product bottle
    Sale

    Hydrate Spray Conditioner 250ml

    Hydrate Spray Conditioner 250ml
    £28.25
    £28.25 £35.45
  • Authentic Beauty Concept Hydrate Conditioner — product bottle
    Sale

    Hydrate Conditioner 250ml

    Hydrate Conditioner 250ml
    £27.25
    £27.25 £34.35
  • Authentic Beauty Concept Hydrate Cleanser 300ml — product bottle
    Sold out

    Hydrate Cleanser 300ml

    Hydrate Cleanser 300ml
    £20.62
    £20.62 £29.45
  • Authentic Beauty Concept Indulging Fluid Oil 100ml — product bottle
    Sale

    Indulging Fluid Oil 100ml

    Indulging Fluid Oil 100ml
    £35.25
    £35.25 £44.35
  • Authentic Beauty Concept Hydrating Jelly Mask 200ml — product bottle
    Sold out

    Hydrating Jelly Mask 200ml

    Hydrating Jelly Mask 200ml
    £36.25
    £36.25 £45.00
  • Authentic Beauty Concept Beautifying Rich Oil 100ml — product bottle
    Sale

    Beautifying Rich Oil 100ml

    Beautifying Rich Oil 100ml
    £35.25
    £35.25 £44.35
  • Authentic Beauty Concept Bare Cleanser 300ml — product bottle
    Sold out

    Bare Cleanser 300ml

    Bare Cleanser 300ml
    £20.62
    £20.62 £29.45

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